Project type:
Published
Client:
Piñata
Employer:
Kobra Agency
Helsinki
Fonts:
Mark Pro,
Boxout
Case Photography:
Katri Kapanen
Collaborators:
James Zambra,
Johannes Iilahti
Piñata is an animation and illustration studio based in Finland's caption Helsinki with expertise in illustrations, animation and visual effects. They work with clients in the video game, television, commercial, and many other industries around the world. Piñata approached us with the request to take their existing brand and logotype into a new chapter while maintaining the current core characteristics of their brand.
1
In the rebranding, we focussed on finetuning the existing logotype and expanding the "vamos" symbols (tilde) functions within the brand. Another objective was to provide additional elements and tools to broaden the brand's versatility throughout a multitude of media channels.
2
Piñatas body of work is colour- and powerful. To provide their works with room to shine, the brand takes a step back and minimises the use of the display type and speak bubbles. This is most relevant in situations where their works take centre stage such as the website.
