Project type:
Published
Client:
Masamitsu Amemori
Employer:
Kobra Agency
Helsinki
Fonts:
GT America
Photography:
Riikka Kantinkoski
Collaborators:
James Zambra
Masamitsu Amemori is an independent dental specialist in the Helsinki and Vantaa area. In his clinic, he focuses on dental repairs, tooth defect fixtures and Invisalign orthodontics. The brand that we created for Masamitsu moves away from the scary image of a dentist and focus on the high standards and quality of Masamitsu's work. The new brand pays more attention to Masamitsu as a person by applying the new portrait photography by finish photographer Riikka Kantinkoski and by changing the brands' name from "Webdento" to simply "Amemori".
1
The custom logotype plays with sharp corners and friendly, rounds shapes — relating to the accuracy needed in dental operations and the friendliness of Masamitsu personality.
At a glance, the logotype speaks of sophistication, high quality and trustworthy services while placing itself in a contemporary context.
2
Together with finish photographer Riikka Kantinkoski we created a set of photographs to illustrate the services that Masamitsu provides.
The photographs lift the usually scary tools of the dental profession up to a heroic position of a sculpture — focusing on the instruments outstanding craftsmanship and details.
